Giving Tuesday Donation Trends Keep Rising

John SchoberGiving, Nonprofits

#GivingTuesday is a global generosity movement centered around a single day of giving…the Tuesday after the Thanksgiving Holiday in the US. This movement exemplifies important trends in the social cause economy:

  • The use of technology to improve efficiency and manage an increasing amount of data
  • Disparate groups coming together to advance shared interests
  • Increasing use of metrics in the management of causes toward greater impact

The #GivingTuesday Data Collaborative recently published the results from #GivingTuesday 2019:

  • Nearly $2 billion raised online and offline 
  • total online giving of $511M 
  • 20 billion social media impressions
  • 200 community coalitions
  • Participation in 60 countries

Results since the first #GivingTuesday held in 2012:

  • 2012:  $10 million
  • 2013:  $28 million
  • 2014:  $46 million
  • 2015:  $117 million
  • 2016:  $168 million
  • 2017:  $300 million
  • 2018:  $380 million
  • 2019: $511 million

Community Giving Tuesday Campaigns

Aside from worldwide giving, individual communities are taking on the day of giving together as one powerful force. According to GivingTuesday.com, community campaigns are either a geographic coalition of nonprofits working together with a central organizer, or a single nonprofit that is rallying a cause community in a community-wide effort. There are over 100 community campaigns in the United States. The following are results from a few communities:

GiveBig Pittsburgh:  $1.7M raised; 8,200 donors; nearly 400 participating organizations

GAgives on Giving Tuesday:  $3.4M raised, 14,000 donors

Giving TuesdayCLT$2.5M raised

Technology and Philanthropy

Year after year, technology is changing the way people give. Nowadays, people can donate to a charity of their choice simply by sending a text, adding it to their Amazon cart, or rallying a cause on Facebook. 

Preparing for Giving Tuesday 2020

It is never too early to start preparing for one of the largest giving days of the year. From contest planning to collaboration efforts, there is a lot of work that needs to be managed. The 8th annual #GivingTuesday will take place on December 1, 2020. 

Download our free guide to make 2020’s #GivingTuesday your most successful year yet.